YEEZY

Yeezy is a fashion brand collaboration between Adidas and American rapper, designer, and entrepreneur Kanye West (now known as Ye). It was launched in 2015 and quickly became a cultural phenomenon, known for its innovative footwear designs, minimalist aesthetics, and limited-edition releases. Yeezy sneakers, particularly the Boost 350 and 700 models, are highly sought-after and often resell for much higher prices. The brand has also expanded into apparel and accessories, offering a distinctive and influential take on streetwear.